Transforming Luxury: Lawson Robb and the Butterfly Mark
Luxury and sustainability are no longer separate ideals—they are essential partners in shaping the future. Since August 2022, the entire Allect family, including Rigby & Rigby, Helen Green Design, and Lawson Robb, has been united in a mission to drive meaningful change within the luxury design industry. Our commitment has led us to earn the prestigious Butterfly Mark, awarded by Positive Luxury to brands that set higher and higher standards for both people and nature.
The Butterfly Mark: A Symbol of Real Change
The Butterfly Mark represents more than just a certification; it is a seal of trust that signifies our unwavering dedication to responsible luxury. Attaining it required a rigorous, expert-led assessment aligned with international agreements, global frameworks, and emerging legislation. This ensures that our efforts in social and environmental impact are not just promises but measurable actions that truly make a difference.
The Story Behind the Butterfly
The Butterfly Mark’s symbolism is rooted in one of the most inspiring conservation success stories—the reintroduction of the Large Blue Butterfly to the British Isles. After its extinction in 1979, a complex and collaborative conservation effort brought this remarkable species back to life. Today, it thrives, serving as a testament to resilience, transformation, and the power of collective action. This story mirrors our own philosophy: true luxury is about lasting beauty, thoughtful restoration, and a commitment to future generations.
Celebrating Butterfly Week: A Movement for the Future
As part of Butterfly Week, we proudly join a global community of change-makers, advocating for a future where luxury brands lead the charge in sustainability. This initiative brings together visionaries, businesses, and individuals who share a commitment to shaping a world where ethical practices and luxury go hand in hand. By choosing brands that bear the Butterfly Mark, our clients and partners become part of a transformative movement that champions luxury for the good of all.
A Legacy of Responsibility
While we are proud to have achieved the Butterfly Mark, our journey does not end here. At Allect, sustainability is an evolving pursuit, one that requires constant innovation, collaboration, and accountability. By scanning the QR code below, or clicking on this link, you can explore our latest Environmental, Social, and Governance (ESG) score, offering a transparent view of our on going progress.
Together, through conscious choices and meaningful actions, we are shaping a future where luxury is not just extraordinary—it is a force for real, positive change.
